SaaS Marketing: SaaS, or Software as a Service, is marketing that specializes in promoting software products delivered over the Internet. Usually, these products come out as subscription-based, web-based, or hosted applications. Such software, where the customer generally pays a single-fee licensing price to acquire the software for good, requires a rather different approach: centered on acquiring the customer, retention of the customer, and long-term involvement of the customer. The Core Differences Between SaaS Marketing and Traditional Digital Marketing SaaS marketing …
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