Introduction: In today’s competitive business landscape, customer relationship management (CRM) has become a vital tool for organisations aiming to build lasting customer relationships and achieve sustainable growth. CRM empowers businesses to understand, engage, and serve their customers more effectively, improving customer satisfaction, increasing sales, and enhancing profitability. This blog post will explore the world of CRM, its benefits, implementation strategies, and best practises for maximising its potential. 1. What is CRM? Customer relationship management (CRM) refers to the practises, strategies, …
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